SOWTH Conference Branding & Design

3-Day Conference at the Georgia World Congress Center | ~700 Attendees

84+ cohesive print, digital, and motion assets produced to unify messaging and drive engagement

Challenge: Create a unified visual identity for multiple channels, including print, social, and digital, while adhering to brand standards and accommodating local adaptations.

Role & Solution:

  • Oversaw asset production across print, digital, and social

  • Managed vendors and collaborated with cross-functional teams

  • Maintained brand consistency across all touch-points

Deliverables:

  • Branding

  • Print banners & signage

  • Social media graphics

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